Sapa, Vietnam 

Sapa, Vietnam 

 Skógafoss, Iceland

Skógafoss, Iceland


I was born and raised in Bristol (UK). Previously between my extended travels, I used London as a base. In March 2016, I set off for my biggest adventure yet, to be on the road full time with the aim to explore every continent.   

My first love in life was music and I was making electronic music at the early age of 6 years old. I continued to do so throughout my teens and went on to study in music production after leaving school. 

In April 2007, I was heading over to Australia to enquire about a specialist music production course.  It was then that I bought my first camera to take a few 'holiday snaps' during my travels. A happy accident as I immediately fell in love with photography and my direction in life changed. 

That trip also fired up my curiosity of our planet and left me wanting to go and discover as much of it as possible. Luckily these two new passions had the potential to work together.

I did not have any formal training within photography and instead took to teaching myself. The internet and books were a great way to learn new techniques. The rest was a lot of trial and error. 

I then started to add more and more countries to my 'travelled to' list and was able to build a portfolio of images that show the diversity in different cultures. My dream was always to work for Lonely Planet since buying my first guide book by them. Well, my initial dream was to have a single photo published in one of their guidebooks. In 2011 I approached the company with a body of work to which I was offered a 5 year contract as a contributor.

Lonely Planet Images have since been bought out by Getty Images so I am now working as a Lonely Planet photographer under Getty Images.  - For commercial use of any of my photographs please visit Getty Images

I have also worked on a wide array of commercial projects, opened my own gallery/studio in 2010 as well as photographing some luxury international hotels.

My images have been published throughout various Lonely Planet guidebooks and other LP channels. Since the Getty Images takeover, I have had my work used by many national and international companies in an array mediums. Some highlights include National Geographic Traveller, Microsoft, Apple, LG, BBC, Forbes, AOL, book covers with St Martin’s Press and Amazon Publishing and in use by many other editorials & commercial projects.

My approach to photography is to simply document and share the beauty of our planet. I don't manipulate my images to be something they are not with post-production techniques. I try to accurately reproduce the scene that was in front of me at the time with an aim to inspire people to go and explore and understand this amazing planet that we all share. 

My advice to any aspiring artist is to never stop learning and never give up. There are so many incredible artists around the world and although there is enough room, the competition is tough! So never get comfortable to a point where you stop pushing yourself. Continue to step outside your comfort zone. Be confident in your abilities but be modest with results. Be respectful, kind and work incredibly hard. 

Thanks for stopping by! 

Ed Norton

For any future commissioned work or any other enquiries please contact me via the contact form


In October 2017, I became a brand ambassador for Zeiss. 

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